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Email Marketing has the best ROI of any marketing channel so it makes sense to grow your email marketing list as quickly so you can engage more potential customers.
They most certainly do. If you have ever been in a retail store you know how much traffic and sales increase during a sale.
Customers love coupons. No one likes paying full price. You don’t have to give a blanket discount to everything in your store but you can be selective and strategic with the coupons/deals that you offer.
With new customers you might want to offer a coupon on one of your best selling items to ‘grab’ your visitors attention in the precious few seconds they are on your site.
You can display your coupon immediately after your visitor enters their email, with auto-response or by integrating with an email marketing provider like Mailchimp. Welcome your new subscribers and set the tone for the long term relationship you desire with them.
Follow up with weekly or monthly specials to get your visitors regularly coming back to your store.
Another fun and effective way to get more email subscribers is by promoting a contest. You can hold monthly contests to keep increasing your subscribers.
Think of a ‘prize’ that will get your visitors excited. Something directly related to why your visitors are on your site in the first place. How about a nice fishing rod for a fishing store or brand new pair of shoes for a fashion store? The cost of the items goes a long way in your tight marketing budget.
What fisherman would pass up on that opportunity and suddenly they are on your email list where you can keep them abreast of your weekly specials, new arrivals and pro tips.
Ever stand in a freezing line at a club while the privileged few just walked straight in? I bet you wished you were them. Well now you can give your best potential customers the same feeling.
Create a ‘VIP’ Club with exclusive offers, tips, and ‘in the know’ sales. Visitors who sign up for this list can go to the front of the line with advanced notice of sales, member only discounts, invites to events, special discounts for friends etc.
This group can be great promoters for your online store and be sure to refer friends and share specials on their social network.
Everyone loves a free gift, especially one that is related to your store. How about a small free gift with a $50 purchase or a coupon for free shipping?
Do you have an exciting new product coming out that you think your visitors will love? Definitely start collecting emails to jump start your sales once the product arrives. FOMO is real. Make sure your visitors know they will be first in line when your new product arrives (and give them a limited time offer to speed up conversions). You can also give your visitors the chance to ‘pre-order’ a product to ‘lock in’ their sales.
Tease your visitors with notification of an upcoming ‘mystery’ sale for subscribers only. Subscribe Now and be notified early of our upcoming Blockbuster Sale – 50% of discontinued items. Sale Date TBA.
Everyone nowadays have a Google or Facebook account. Have a social signup option allows these visitors to quickly add their emails to your list without manually typing it out.
Add new subscribers to your Email Marketing Provider. Send out a welcome email with promised coupon or special offer. Add new subscribers to a ‘drip’ campaign to educate your visitors about your most popular products. Email subscribers ‘opt-in’, therefore they are motivated to learn more about the products you sell.
Some jurisdictions require merchants to notify visitors if they intent to add their emails to a marketing list. A quick ‘agree to… ‘ checkbox is a handy way to stay in compliance.
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